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More Innovative Beauty Devices Debut

The latest offerings include compact eyelash curlers, shavers and trimmers.

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By: Jamie Matusow

Editor-in-Chief

Panasonic just released a line of compact and portable beauty tools, including three new products – a heated eyelash curler, precision body shaver and facial hair trimmer. The products feature vibrant packaging.

The new line of compact beauty tools answers the growing need for on-the-go beauty solutions, according to Walter Taffarello, group marketing manager, Panasonic Consumer Marketing Company of North America. “The best products multi-task, take up minimal space, and leave women feeling fresh and fabulous. To provide on-the-go women with products they need to be effortlessly beautiful, Panasonic engineers have carefully crafted heated eyelash curlers, precision body shavers and facial hair trimmers perfect for any purse, gym or makeup bag.”

For example, the Panasonic EH-SE60VP heated eyelash curler quickly creates long-lasting curls, with or without mascara. With a 360 degree rotating comb, the device lets women attain voluminous lashes without extensions. At $39.99, the heated eyelash curler is designed to make eyelashes appear thicker and fuller after one use.

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